Designing to Raise Awareness of Local Conservation Efforts
Conserving mangroves and sustaining livelihoods in Kenya.
SDG 6: Clean Water and Sanitation
Users engaging with the Munje Tunusuru Women's website:
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The Challenge
Funzi Island along the Kenyan coast has witnessed the gradual disappearance of its once-thriving mangrove forest due to economic and environmental factors, with an estimated 46% of it needing rehabilitation.
Formed in response to the mangrove forest’s disappearance, the Munje Tunusuru Women’s Group have taken it upon themselves to restore the mangroves, creating a sustainable future for their community, improving the local economy and passing knowledge to future generations.
The Design for Good team worked alongside CORDIO, who help local communities conserve natural resources, to improve the accessibility of and provide comprehensive information about the Munje Tunusuru Women's Group.
The Innovation
The Design for Good team designed a website and visual identity to support the Munje women by bringing awareness to Funzi Island and their mangrove restoration cause.
See the Munje Tunusuru Women’s website here: tunusuru.org.
Brand marketing and awareness
To amplify the project's impact, the team created a resource package that includes branding for projects, such as the women’s beekeeping initiatives, and dedicated marketing materials, including a dedicated webpage showcasing the progress, activities and stories of the Munje women.
The website is now live, working with the creative marketing agency Launch to optimise it for SEO and increase visitors.
The Results
An engaging, fully branded website that brings attention to the Munje Tunusuru Women, their cause and ways to support the restoration of the Funzi Island mangrove forest.
Help us make a difference
All our projects are open-source. Go ahead and use them to do good.